The influence of attack, arousal, and information about one’s arousal upon interpersonal aggression

THE AGGRESSION -INHIBITING..AND AGGRESSION-FACILITATING INFLUENCE OF HEIGHTENED sExan AROUSAL

Eighty-six undergraduate males participated in an experiment designed to investigate the impact of Various type's of brotio stimai upon aggression. On the basis of previous research, itleas hypothesised thai*Xposure to mild erotic stimuli would tend to inhibit subsequent aggresiion, while exposure ,to more arousing stimuli of this type would facilitate such behavior. In 'order to mains ihis hyp...

The influence of advertising appeal type on pleasure and consumers’ arousal in sport service

The purpose of this research was to investigate the influence of advertising appeal on pleasure and consumer’s arousal in sport service. Research method was the 3×2 between subjects quasi-experiment factorial design. The statistical population consisted of physical education and Non-physical education students at Tehran of university. 440 subjects were selected by using the stratified sampling....

Men’s Likelihood of Sexual Aggression: The Influence of Alcohol, Sexual Arousal, and Violent Pornography

Previous research findings have indicated that both alcohol intoxication and violent pornography exposure may contribute to increased sexual aggression by men. This study used an experimental paradigm to examine the effects of a moderate alcohol dose, alcohol-related beliefs, and victim response on men’s self-reported likelihood of committing sexual aggression. A community sample of male social...

The Influence of Arousal on Musical Memory

The Influence of Arousal on Advertising Effectiveness

Professionals of advertising have to create ads which get the consumers’ attention and increase advertising effectiveness. This research explores the arousal concept and measurement on video ads and analyzes its relationship with ad attitude, brand recall and purchase probability. Specifically, our work in progress studies how the inclusion of high arousal sequences in ad design may affect thes...